While Ufilms is currently very successful for us, many of us are leaving for University in September, meaning it could be difficult to continue Ufilms as it currently stands. Instead, we hope to extend Ufilms to different regions, starting Ufilms branches around the country. The specific branch of Ufilms I would hope to start would be Ufilms Manchester, as this is where I would be living for the next 3 years. I would be able to transfer the skills I have gained while being part of Ufilms and use them in another branch as the jobs I would be doing would be very similar to what I've done previously. Ufilms currently offers filming, editing and DVD production services via the college facilities and I would hope to do the same using the university facilities.
I believe starting a new Ufilms branch in another part of the country is a practical, smart business move instead of just giving up working with the business. I will have the strong reputation that Ufilms has gained over the past year to take with me to Manchester and use to my advantage. While this will be a new business, I will be able to show customers the show reel of films we have created in the past under the same brand name.
There are many varied businesses in and around the Manchester area and there are huge amounts of people who are all potential customers. Opening the business to a new area opens up a huge amount of new opportunities for Ufilms as promo videos are a very important part of businesses with the rise of social media and, as is the situation currently, we have many customers who just want their events filming such as weddings, for example, so having a whole new highly populated area to work in means there are a lot of potential customers.
To reach customers Ufilms Manchester would need to use work from previous Ufilms jobs to show how we work and the products we can make. We would make an updated 'What We Do' video, just like we have on our current Ufilms Facebook page, with all of our latest work featured in it. We would create a Ufilms Manchester Facebook page and post it there. Setting up the page as being in Manchester will allow us to advertise to local people, our target audience for this business. We could make a link with the university to promote the business as it would also promote their Film & TV courses. Other than advertising via social media, the best way to get Ufilms Manchester known will be to share it through word of mouth, telling people about it whenever possible.
As for staffing the business, 4 members of Ufilms,including myself, are attending the same university in Manchester. This means I will not need to start a new branch of Ufilms myself as we can all continue working for the business. Having 4 people who have already worked for Ufilms means that the business already has credibility as we are able to tell customers we have all previously worked on some of the most successful projects produced by Ufilms in the past. We will start the business with 4 team members which will allow us to cover different aspects of it each, making it a smoother process of bringing Ufilms to a new part of the country. As the business grows and we continue to work in Manchester, we will need more staff. A great place to start would be contacting the many people on our course and discussing the possibility of working for Ufilms. We will have a huge amount of people to choose from and working for a small media production business while being a university student is great experience for a media CV and for a show reel and it is also a great way to create an income. This would be very appealing to the majority of film and TV students at university and we would be able to staff the business from there.
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