Unit 6: Critical Approaches to Creative Media Products - research

"I like it because I can get also my point of view out there, and my point of view is very important to a lot of people that are looking at me," Trump said

General Statistics:

• The internet has 3.17 billion users
• There are 2.3 billion active social media users
• 91% of retail brands use 2 or more social media channels
• Internet users have an average of 5.54 social media accounts
• Social media users have risen by 176 million in the last year
• 1 million new active mobile social users are added every day. That’s 12 each second
• Facebook Messenger and Whatsapp handle 60 billion messages a day

Social Media Users:

• 4Chan: 11 million users
• Airbnb: 50 million users
• Facebook: 1.71 billion users
• Flickr: 112 million users
• Google+: 300 million users
• Instagram: 400 million users
• LinkedIn: 450 million users
• MySpace: 50.6 million users
• Periscope: 10 million users
• Pinterest: 100 million users
• Reddit: 36 million accounts
• Snapchat: 100 million users
• Twitter: 320 million users
• Wechat: 1.12 billion users
• Weibo: 600 million users
• WhatsApp: 900 million users
• Youtube: Over 1 billion users

Twitter:

• 500 million people visit Twitter each month without logging in
• There is a total of 1.3 billion accounts, but only 320 million are active
• Of those, 44% made an account and left before ever sending a Tweet
• The average Twitter user has 208 followers
• But 391 million accounts have no followers at all
• There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
• Twitter’s top 5 markets (countries) account for 50% of all Tweets
• It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
• 65.8% of US companies with 100+ employees use Twitter for marketing
• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to