Unit 6: Critical Approaches to Creative Media Products - Task 1

Task 1:
Understand how media producers define audiences for their products




Quantitative audience research


Quantitative research is when a company gathers information in large amounts, A way of doing this might be by collection information via surveys of different types of groups. Different kinds of surveys may be mail surveys, telephone surveys, internet surveys and face to face public surveys.

Qualitative audience research

Qualitative research is gathered to get a target audience's range of behaviour and perceptions. This research is usually done with smaller groups of people. Unlike quantitative research, which is statistical, qualitative research is are more descriptive of the audience. Some ways of gathering qualitative research are individual interviews or group discussions.

Audience classifications

Audience classification is the recognising of demographics in an audience. Demographics are the characteristics of the audience. These can be factors such as Gender, Age, Sexuality, Religion, Income, Socio Economic status etc.